Beyond the Label: Authenticity Over Trends. Why I Am My Brand

I'm a lay on the grass, dig in the dirt, be one with nature kind of girl! I spend as much time outside as I possibly can.

I'm passionate about my beliefs and I won't change who I am just to follow the trends. I know I am not for everyone (personally or business!) and that's ok. I'm the same in my business as who you meet in person. I don't waste time being fake or trying to please everyone.

There are things that are very important to me and I will not sacrifice for anything.

The highest importance for me is using ingredients that are truly natural and safe. Safe for your body and the environment. Nowadays products can be labeled "natural" as long as at least 70% of the ingredients are natural substances other than water and salt and have no fragrance ingredient other than a natural substance or naturally-derived ingredient, among other standards. That means 30% of the ingredients DO NOT have to be natural!

"Naturally-derived" means the starting material is of mineral, plant, microbe, or animal origin but has been chemically processed. This is how they get petroleum based ingredients into the product and still label it "natural" which tricks people into believing it's SAFE! Natural does not always equal safe. 100% of the ingredients chosen for TSF products are safe! For example, I originally had Retinol in the Night Cream. Then I began seeing information that it has a lot of negative effects and many people are very sensitive to it. So, I researched alternatives and found an amazing oil called Bakuchiol Oil which is just as powerful in vitamin A, without the side effects. That's what I now use for vitamin A in my products.

Another important value for me is the products have no animal based ingredients or byproducts. A lot of skincare products have honey, beeswax, lanolin, tallow and many more. Some hyaluronic acids are animal based. The HA I use is derived from a plant called Cassia Angustifolia (Senna Alexandria). I personally don't feel the benefits outweigh any negative impacts using animal based ingredients or byproducts. There are too many plant based ingredients that are just as effective as the animal product.

Recycling is also important to me. All of the bottles and jars I use are generally recyclable. Obviously states differ in their recycle programs but most do accept amber glass and PET plastics. There are so many new trends with packaging it's hard to keep up on it all. My fear is that many are just that, trendy. A marketing strategy to make consumers believe they are making a difference. So, as I continue to look into my options I will always look deeply into the truth. If I find packaging that I believe is worth the extra cost I will slowly begin the switch. So far, using the containers I currently use has been the best option.

Another way I recycle is by reusing shipping packaging as often as I can. I rarely have to but anything but boxes and poly bags for shipping your orders. The bubble wrap and paper used to protect your products is all recycled from orders I have received. Which is why there is no consistency in how the packaging looks.

Shipping costs is important because I know it's not fun to have to pay for shipping. I do my best to keep shipping prices down and minimize the cost to my customers. My costs are all based on current shipping costs. I don't add extra for shipping materials etc. (shipping & handling)

Customer service can be so frustrating to deal with. So it's very important to me to provide a positive experience for my customers. I will always do my best to make things right if someone is dissatisfied with a product or experience they have had. When you contact the "company" you are contacting me directly. I do my best to respond as quickly as possible. Some notifications don't come through in a timely manner but as soon as I see someone has reached out to me I reply immediately.

One of the trainings I do for running a product based business talks a lot about the importance of using your own voice in your business. Meaning, always be yourself. Speak like you normally speak. So when I get a message from a customer I reply exactly how I would say to them in person. Letting them know I hear them and I want to do my best to fix the issue. Mistakes have cost me money, it's a part of business. What costs more is poor customer service! I know respectful, positive customer service will always result in gaining a long term customer who will share their experience with others. I always want people talking about my business in a positive way, never a negative experience.

My hobby became a business because of my valued followers like you. It's very important to me to know what people want. Please feel free to reach out to me and share what products you would love to see. If you have used any TSF products I would love to hear your experience. The good and the bad. These products are made for YOU. So if they are not working for you I want to know.